Increst: Stock market investing for beginners

Invest help beginners high performing stocks through a gamified learning experience

Overview

Increst is an online investment platform that enables users to invest in the stock market from anywhere. It is specifically designed to cater to beginners and newbies, providing interactive learning options to guide them in investing in high-performing stocks.

Role

Lead Designer (4 Members)

Year

2022

Duration

3 months

Survey

We conducted a comprehensive survey with 30 participants: 20 male, 9 female, and 1 participant who preferred not to disclose their gender.
This diverse sample provided a wide range of perspectives and insights.

Nine in ten (90%) people have heard about stocks.

Only One in ten (10%) people understand how the stock market works and how to invest

Seven in ten (70%) people said they would invest using online brokers to invest

The survey revealed a significant knowledge gap among individuals regarding stock investing. Despite high awareness, the majority lack the necessary understanding to navigate the stock market confidently and make informed decisions.

This gap indicates a mismatch between interest in investing and the required knowledge. Complexity and uncertainty may deter individuals from exploring stock investing for wealth creation or financial growth.

User Persona

Solution

We created a mobile app to address the knowledge gap in stock market investing. It offers interactive games and short courses for a comprehensive learning experience, ensuring user engagement and ease of use.

1. Academy

During the 2019 Covid-19 pandemic, online learning surged, with 60% of students citing improved soft skills, especially problem-solving (Bay Atlantic University - Washington, 2019).

Building on this, we've created concise courses to help users navigate the stock market confidently, regardless of their background. Leveraging online learning, we aim to empower individuals to make informed investment decisions.

2. Games

To improve course completion, we've added educational games inspired by platforms like Duolingo. These games teach stock market concepts interactively, making learning fun and engaging. Our goal is to empower users to navigate the stock market confidently.