Investing in the stock market can be complicated for the average person.
Increst simplifies investing in high-performing stocks for beginners.

Increst is an online investment platform that allows users to invest in the stock market from anywhere. Designed with beginners in mind, it offers interactive learning tools to guide users in investing in high-performing stocks.

We conducted a comprehensive survey with 30 participants: 20 male, 9 female, and 1 who preferred not to disclose their gender. This diverse sample provided a broad range of perspectives and insights.

The survey revealed a significant knowledge gap regarding stock investing. Despite high awareness, the majority of individuals lack the understanding needed to navigate the stock market confidently and make informed decisions.
This gap highlights a mismatch between interest in investing and the knowledge required. The complexity and uncertainty surrounding stock investing may deter individuals from pursuing it as a means of wealth creation or financial growth.

Despite 90% of users being familiar with stocks, our survey revealed that only 57% rated their investment knowledge as a 4 out of 10, with just 10% rating themselves above 9. This highlights a significant knowledge gap in stock market investments.

Online education grew significantly during the 2019 pandemic, with 60% of students reporting improvements in soft skills like problem-solving (Bay Atlantic University, 2019). Leveraging this trend, we created short, simple courses to introduce users to stock market basics and help them confidently navigate investments.

Courses alone can be overwhelming, which is why we incorporated gamification. Inspired by successful models like Duolingo, we developed interactive games to make learning about stocks fun and engaging. This approach encourages users to learn through play, reinforcing their knowledge and making informed investment decisions.